The purpose of new research was to determine what the preferences of people of the East and the West: what features attract their attention. So, it turned out that the residents of the West like look to human eyes and mouth, but eastern people like a nose. Scientists note that people are not born with a standard way to assess the appearance of other people, their preferences based on culture.

Using a special technology - tracking eye movements, scientists from the University of Glasgow concluded that cultural differences make us look at and evaluate those other people in different ways.

Leading specialist Dr. Roberto Kaldara said that social experience has some impact on how people perceive those of others. Researchers say they have found striking differences eye movement representatives of West and East. First look first at the specific features such as eyes and mouth, while residents of East focus its attention on individual rights center - that is, on the nose.